Earning Trust By Delivering Results
How we rebuilt trust with a skeptical industry and earned dozens of locations in six months.
When we first started working with Waxing the City franchise owners, trust wasn't just low, it was gone. These business owners had been let down by marketing company after marketing company. They were skeptical, frustrated, and understandably hesitant to try again.
We didn't come in with big promises. We came in with questions. We took the time to learn their specific business model, understand their client base, and get clear on what success actually looked like for each individual owner. We earned their trust one conversation at a time.
The results followed. Within six months we went from zero locations to marketing for dozens of Waxing the City owners across the country. Along the way we learned the beauty and wellness industry from the inside out, including navigating unique advertising restrictions that required creative solutions to reach the right audience effectively.
Most importantly, we significantly reduced the cost per booking, putting more money back into the businesses for the owners who had taken a chance on us.