Customizing Pre-Sales for Winning Results
How customized presale strategies helped two clubs open their doors already winning.
Presales are one of the most high-stakes moments in the life of a fitness franchise. Get it right and you open with momentum. Get it wrong and you spend months digging out. Keepbooked has made presale strategy one of our specialties and our Anytime Fitness results show why.
In Colorado, we worked with a club that achieved something rare in the fitness industry: they opened their doors already profitable. Our presale strategy was built around their specific market, their specific community, and the specific members most likely to show up and stay. The club opened with 338 presale members and grew to 864 members in only 6 months. The owner's confidence in what great marketing can do for a small town market has grown right alongside it and she's now expanding the facility with a 1,500 square foot addition later this month.
That kind of result doesn't happen by accident. It happens when a presale strategy is built around the right community, executed with precision, and backed by a marketing partner who stays invested long after opening day.
In New Jersey, we had a different kind of opportunity. This club was constructing their own building and we used every phase of that construction as a marketing moment, building buzz and excitement long before opening day. We also deployed connected TV advertising, reaching potential members on platforms like Hulu and YouTube, targeting people within the club's specific geographic area with precision that traditional marketing simply can't match.
We continue to work with businesses across the country, bringing the same tailored presale approach to every market we enter.