Sold Out Before the Grand Opening
How a gym with no equipment or members became fully booked before opening day.
Opening a gym before you have a single member is a leap of faith. HYLO Fitness took that leap and Keepbooked made sure they didn't land alone.
Working with HYLO Fitness ahead of their first franchise location's opening, we built a presale strategy that generated a waitlist of more than 300 people before the gym existed in anything but blueprints. Within the first 24 hours of launching our campaign, the club signed up more than 60 members and collected over $10,000 in down payments without a single piece of equipment on the floor.
By the time the doors opened, HYLO Fitness had converted that waitlist into more than 800 members. Today, their first location is at capacity with its own waitlist of people hoping to get in. The outcome was so impressive that they trusted us with their second and third franchise locations and the results are just as strong.