April Calderon
Director of Operations & Sales
About April
April brings over 23 years of experience to Keepbooked with a background as a franchise owner, operator, and growth strategist. She built her own fitness portfolio from a single location to seven, earned Manager of the Year out of more than 1,000 locations nationwide, and spent years supporting franchise expansion from 60 to 147 locations through financial modeling, market research, and operational leadership.
At Keepbooked, April leads operations and sales, bringing a level of analytical precision and franchise fluency that bridges the gap between marketing and real business performance. She knows what franchise owners actually need because she has been one.
Outside of work, April is as invested in her community as she is in her clients. She plays in a local cornhole league with four consecutive championships and counting. April also helps organize an annual golf tournament benefiting Suncoast Animal League, and runs a charity cornhole tournament each year supporting a number of causes. Her dog Shiloh joins her on as many outdoor adventures, restaurant discoveries, and boating trips as possible.